Google rolled out its latest Core Algorithm Update in June 2025, and it’s already making waves across the SEO world. Just like the March 2024 and 2025 updates, this one is focused on quality content, user experience, and cutting down AI-generated spam.
For Indian businesses—whether you’re in real estate, hospitality, e-commerce, or education—understanding this update is key to staying ahead in Google rankings.
What Changed in This Update?
🚫 Low-Quality AI Content Demoted
Google is now better at spotting “AI-washed” content—those generic, keyword-stuffed articles made with little effort. Such content is now being pushed down in rankings.
✅ More Weight on E-E-A-T
Google is boosting content that shows Experience, Expertise, Authoritativeness, and Trustworthiness—especially for sensitive sectors like healthcare, finance, and education.
⚡ Core Web Vitals Become Critical
Google is giving more importance to website speed, visual stability, and how fast users can interact with your page. Fast, stable websites now rank better.
📍 Stronger Focus on Local Search
If your business includes phrases like “near me,” “best SEO company in Madurai,” or “caterers in Chennai,” your Google Business Profile and local pages now play a bigger role in how well you rank.
Impact on Indian Businesses
Indian businesses across metros like Chennai, Bengaluru, Delhi, and tier-2 cities like Madurai, Kochi, and Coimbatore have seen:
Ranking drops for pages overusing AI tools.
Traffic drops for outdated or thin content.
Better visibility for local listings with reviews and photos.
Increased importance for region-specific landing pages.
What You Should Do Now
Here’s your recovery and growth plan, step by step:
1. Audit Your Website Content
Remove or fix old AI-generated articles.
Add real insights, photos, and examples from your business.
Make your content helpful and unique.
2. Improve E-E-A-T Signals
Include real author bios and business credentials.
Link to trusted Indian sources like government sites, news outlets, and industry bodies.
Share customer case studies and testimonials.
3. Boost Core Web Vitals
Test your site using PageSpeed Insights or GTmetrix.
Compress large images, remove unused scripts, and enable caching.
Ensure mobile users have a smooth, fast experience.
4. Strengthen Your Local SEO
Update your Google Business Profile with accurate info, photos, and posts.
Create local service pages like “Digital Marketing in Madurai” or “Interior Designers in Hyderabad.”
Encourage genuine customer reviews on Google.
The Future: AEO and GEO Are Here
Google is shifting how it displays answers using AI Overviews. This means your site must be ready for:
AEO (Answer Engine Optimization)
Format your content to appear in AI-generated summaries:
Use FAQs
Add How-to sections
Provide Step-by-step guides
GEO (Generative Engine Optimization)
Focus on writing naturally with:
Clear, meaningful headings
Conversational tone
Easy-to-read formats
These help your website appear in Google’s AI snippets and voice searches.
Final Thoughts
The June 2025 Google Core Update is not here to punish—it’s to improve search results. And that’s a big opportunity for Indian businesses that truly care about delivering value.
✅ Stop chasing shortcuts.
✅ Start creating trustworthy content.
✅ Strengthen your local visibility.
✅ Use AI tools—but with a human touch.
At Rank You Higher Madurai, we help businesses across India rise above algorithm changes with smart SEO, quality content, and local marketing strategies. Whether you’ve dropped in rankings or want to stay future-ready—we’re here for you.
