{
  "case_study": {
    "id": "rankyouhigher-alagendran-autos-meta-ads-2026-08-01-to-2026-09-23",
    "agency": "Rank You Higher",
    "client": "Alagendran Autos – Yamaha Showroom, Kochadai, Madurai",
    "market": "Madurai, Tamil Nadu, India",
    "channel": "Meta Ads (Facebook and Instagram)",
    "campaign_export_period": {
      "start": "2026-08-01",
      "end": "2026-09-23"
    },
    "billing_summary_period": {
      "start": "2026-08-01",
      "end": "2026-09-24"
    },
    "generated_date": "2026-09-23",
    "public_page": "https://rankyouhigher.in/case-studies/performance-marketing-madurai-alagendran-autos",
    "campaign_label_note": "Campaign names are public labels. Internal campaign names contained showroom staff first names, which were removed; model and occasion are kept. No figure was changed."
  },
  "verified_campaign_metrics": {
    "tracked_spend_inr": 52838.65,
    "impressions": 2238150,
    "link_clicks": 31230,
    "all_clicks": 37533,
    "instagram_profile_visits": 26412,
    "meta_leads": 432,
    "campaign_count": 25,
    "tracked_cpc_link_inr": 1.69,
    "tracked_link_ctr_percent": 1.395,
    "tracked_cpm_inr": 23.61
  },
  "lead_generation_portfolio": {
    "campaign_count": 12,
    "tracked_spend_inr": 32656.11,
    "impressions": 803710,
    "link_clicks": 5451,
    "meta_leads": 432,
    "blended_cost_per_lead_inr": 75.59,
    "cost_per_link_click_inr": 5.99,
    "link_ctr_percent": 0.678,
    "cpm_inr": 40.63,
    "best_observed_campaign_cpl_inr": 32.18,
    "best_observed_campaign_name": "General lead campaign"
  },
  "awareness_engagement_traffic_portfolio": {
    "campaign_count": 13,
    "tracked_spend_inr": 20182.54,
    "impressions": 1434440,
    "link_clicks": 25779,
    "instagram_profile_visits": 24953,
    "cost_per_link_click_inr": 0.78,
    "link_ctr_percent": 1.797,
    "cpm_inr": 14.07
  },
  "billing_proof": {
    "paid_invoice_count_in_zip": 26,
    "paid_billed_total_inr": 62784.47,
    "gst_amount_inr": 9577.29,
    "pre_tax_paid_billed_amount_inr": 53207.18,
    "failed_invoice_count_in_zip": 1,
    "pending_invoice_count_in_zip": 1,
    "pending_invoice_total_inr": 1345.73,
    "note": "Headline paid total excludes failed and pending invoice documents."
  },
  "reconciliation": {
    "pre_tax_paid_billed_inr": 53207.18,
    "ads_manager_tracked_spend_inr": 52838.65,
    "difference_inr": 368.53,
    "absolute_difference_percent_of_pretax_billing": 0.693,
    "interpretation": "The sources have different reporting endpoints (campaign export through 2026-09-23; billing summary through 2026-09-24). Treat billing and Ads Manager spend as related but separate evidence, not identical figures."
  },
  "methodology_notes": [
    "Campaign export rows are placement/platform breakdown rows.",
    "Spend, impressions, link clicks and leads were summed across mutually exclusive breakdown rows.",
    "Reach and frequency were intentionally not summed because they are non-additive across placements and may double-count people.",
    "Lead portfolio metrics include only campaigns with at least one Meta lead in the export.",
    "No sales, revenue, booked vehicle deliveries or offline conversion rate is claimed because those outcomes were not included in the uploaded evidence."
  ],
  "top_lead_campaigns_by_cpl": [
    {
      "campaign_name": "General lead campaign",
      "spend_inr": 1416.12,
      "leads": 44,
      "cpl_inr": 32.18,
      "impressions": 42763,
      "link_clicks": 488
    },
    {
      "campaign_name": "XSR 155 — lead campaign (variant B)",
      "spend_inr": 1980.37,
      "leads": 61,
      "cpl_inr": 32.47,
      "impressions": 61677,
      "link_clicks": 610
    },
    {
      "campaign_name": "RayZR — mid-September lead campaign",
      "spend_inr": 2229.3,
      "leads": 48,
      "cpl_inr": 46.44,
      "impressions": 50231,
      "link_clicks": 431
    },
    {
      "campaign_name": "RayZR — Vinayagar Chaturthi offer",
      "spend_inr": 1064.77,
      "leads": 20,
      "cpl_inr": 53.24,
      "impressions": 23775,
      "link_clicks": 203
    },
    {
      "campaign_name": "Fascino — lead campaign",
      "spend_inr": 3567.57,
      "leads": 54,
      "cpl_inr": 66.07,
      "impressions": 79476,
      "link_clicks": 495
    },
    {
      "campaign_name": "XSR 155 — September lead campaign",
      "spend_inr": 5108.79,
      "leads": 76,
      "cpl_inr": 67.22,
      "impressions": 144833,
      "link_clicks": 1092
    },
    {
      "campaign_name": "FZS-Fi — Vinayagar Chaturthi offer",
      "spend_inr": 1043.78,
      "leads": 15,
      "cpl_inr": 69.59,
      "impressions": 32377,
      "link_clicks": 231
    },
    {
      "campaign_name": "Fascino & RayZR — September mela",
      "spend_inr": 2601.2,
      "leads": 28,
      "cpl_inr": 92.9,
      "impressions": 47192,
      "link_clicks": 363
    }
  ],
  "source_integrity": {
    "note": "SHA-256 hashes of the private source files. The files themselves contain account, payment and transaction details and are not published.",
    "meta_invoice_summary_pdf_sha256": "059e33d6d5a56ee0a133714e6de247552a3ded5f9af8e03cb351f9976fe51231",
    "meta_tax_invoices_zip_sha256": "2d3dcaf23d328957ec5a848bada4a6d0d1957e3c419b46a6378f4403dea86d2e",
    "ads_manager_campaign_export_csv_sha256": "feaf4931e4d689adf4a893605e6930906e51075710e2578f402e4f36ac4409d1"
  },
  "campaigns": [
    {
      "campaign": "XSR 155 — mid-September lead campaign",
      "objective_group": "Lead generation",
      "spend_inr": 5684.28,
      "impressions": 136324,
      "link_clicks": 765,
      "meta_leads": 59,
      "cpl_inr": 96.34,
      "cpc_link_inr": 7.43,
      "link_ctr_percent": 0.561,
      "instagram_profile_visits": 204
    },
    {
      "campaign": "XSR 155 — September lead campaign",
      "objective_group": "Lead generation",
      "spend_inr": 5108.79,
      "impressions": 144833,
      "link_clicks": 1092,
      "meta_leads": 76,
      "cpl_inr": 67.22,
      "cpc_link_inr": 4.68,
      "link_ctr_percent": 0.754,
      "instagram_profile_visits": 195
    },
    {
      "campaign": "FZS — mileage lead campaign",
      "objective_group": "Lead generation",
      "spend_inr": 5087.06,
      "impressions": 113012,
      "link_clicks": 349,
      "meta_leads": 11,
      "cpl_inr": 462.46,
      "cpc_link_inr": 14.58,
      "link_ctr_percent": 0.309,
      "instagram_profile_visits": 225
    },
    {
      "campaign": "Instagram post: “Yamaha offers are ON at…”",
      "objective_group": "Awareness / engagement / traffic",
      "spend_inr": 4031.98,
      "impressions": 325286,
      "link_clicks": 9091,
      "meta_leads": 0,
      "cpl_inr": null,
      "cpc_link_inr": 0.44,
      "link_ctr_percent": 2.795,
      "instagram_profile_visits": 8885
    },
    {
      "campaign": "Fascino — lead campaign",
      "objective_group": "Lead generation",
      "spend_inr": 3567.57,
      "impressions": 79476,
      "link_clicks": 495,
      "meta_leads": 54,
      "cpl_inr": 66.07,
      "cpc_link_inr": 7.21,
      "link_ctr_percent": 0.623,
      "instagram_profile_visits": 229
    },
    {
      "campaign": "XSR 155 — August call ad",
      "objective_group": "Awareness / engagement / traffic",
      "spend_inr": 3136.89,
      "impressions": 113138,
      "link_clicks": 365,
      "meta_leads": 0,
      "cpl_inr": null,
      "cpc_link_inr": 8.59,
      "link_ctr_percent": 0.323,
      "instagram_profile_visits": 173
    },
    {
      "campaign": "Instagram post: “Yamaha offer camp is live at…”",
      "objective_group": "Awareness / engagement / traffic",
      "spend_inr": 2872.99,
      "impressions": 225233,
      "link_clicks": 5502,
      "meta_leads": 0,
      "cpl_inr": null,
      "cpc_link_inr": 0.52,
      "link_ctr_percent": 2.443,
      "instagram_profile_visits": 5342
    },
    {
      "campaign": "Fascino & RayZR — September mela",
      "objective_group": "Lead generation",
      "spend_inr": 2601.2,
      "impressions": 47192,
      "link_clicks": 363,
      "meta_leads": 28,
      "cpl_inr": 92.9,
      "cpc_link_inr": 7.17,
      "link_ctr_percent": 0.769,
      "instagram_profile_visits": 13
    },
    {
      "campaign": "Yamaha bike mela — Arapalayam",
      "objective_group": "Lead generation",
      "spend_inr": 2598.28,
      "impressions": 62561,
      "link_clicks": 384,
      "meta_leads": 15,
      "cpl_inr": 173.22,
      "cpc_link_inr": 6.77,
      "link_ctr_percent": 0.614,
      "instagram_profile_visits": 37
    },
    {
      "campaign": "RayZR — mid-September lead campaign",
      "objective_group": "Lead generation",
      "spend_inr": 2229.3,
      "impressions": 50231,
      "link_clicks": 431,
      "meta_leads": 48,
      "cpl_inr": 46.44,
      "cpc_link_inr": 5.17,
      "link_ctr_percent": 0.858,
      "instagram_profile_visits": 89
    },
    {
      "campaign": "Instagram post: “Celebrating 1 Million Yamaha…”",
      "objective_group": "Awareness / engagement / traffic",
      "spend_inr": 2015.96,
      "impressions": 211574,
      "link_clicks": 1608,
      "meta_leads": 0,
      "cpl_inr": null,
      "cpc_link_inr": 1.25,
      "link_ctr_percent": 0.76,
      "instagram_profile_visits": 1725
    },
    {
      "campaign": "XSR 155 — lead campaign (variant B)",
      "objective_group": "Lead generation",
      "spend_inr": 1980.37,
      "impressions": 61677,
      "link_clicks": 610,
      "meta_leads": 61,
      "cpl_inr": 32.47,
      "cpc_link_inr": 3.25,
      "link_ctr_percent": 0.989,
      "instagram_profile_visits": 151
    },
    {
      "campaign": "Instagram post: “Vinayagar Chaturthi celebrations…”",
      "objective_group": "Awareness / engagement / traffic",
      "spend_inr": 1899.98,
      "impressions": 152654,
      "link_clicks": 3606,
      "meta_leads": 0,
      "cpl_inr": null,
      "cpc_link_inr": 0.53,
      "link_ctr_percent": 2.362,
      "instagram_profile_visits": 3521
    },
    {
      "campaign": "Instagram post: “80s soul. Modern machine.…”",
      "objective_group": "Awareness / engagement / traffic",
      "spend_inr": 1723.96,
      "impressions": 156719,
      "link_clicks": 1501,
      "meta_leads": 0,
      "cpl_inr": null,
      "cpc_link_inr": 1.15,
      "link_ctr_percent": 0.958,
      "instagram_profile_visits": 1495
    },
    {
      "campaign": "Instagram post: “New colours. Added features.…”",
      "objective_group": "Awareness / engagement / traffic",
      "spend_inr": 1684.97,
      "impressions": 158626,
      "link_clicks": 3581,
      "meta_leads": 0,
      "cpl_inr": null,
      "cpc_link_inr": 0.47,
      "link_ctr_percent": 2.258,
      "instagram_profile_visits": 3478
    },
    {
      "campaign": "General lead campaign",
      "objective_group": "Lead generation",
      "spend_inr": 1416.12,
      "impressions": 42763,
      "link_clicks": 488,
      "meta_leads": 44,
      "cpl_inr": 32.18,
      "cpc_link_inr": 2.9,
      "link_ctr_percent": 1.141,
      "instagram_profile_visits": 120
    },
    {
      "campaign": "New arrivals — September campaign",
      "objective_group": "Awareness / engagement / traffic",
      "spend_inr": 1345.26,
      "impressions": 37419,
      "link_clicks": 252,
      "meta_leads": 0,
      "cpl_inr": null,
      "cpc_link_inr": 5.34,
      "link_ctr_percent": 0.673,
      "instagram_profile_visits": 85
    },
    {
      "campaign": "RayZR — Vinayagar Chaturthi offer",
      "objective_group": "Lead generation",
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      "impressions": 23775,
      "link_clicks": 203,
      "meta_leads": 20,
      "cpl_inr": 53.24,
      "cpc_link_inr": 5.25,
      "link_ctr_percent": 0.854,
      "instagram_profile_visits": 50
    },
    {
      "campaign": "FZS-Fi — Vinayagar Chaturthi offer",
      "objective_group": "Lead generation",
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      "impressions": 32377,
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      "cpc_link_inr": 4.52,
      "link_ctr_percent": 0.713,
      "instagram_profile_visits": 107
    },
    {
      "campaign": "XSR 155 — campaign with no leads recorded",
      "objective_group": "Awareness / engagement / traffic",
      "spend_inr": 635.27,
      "impressions": 22184,
      "link_clicks": 97,
      "meta_leads": 0,
      "cpl_inr": null,
      "cpc_link_inr": 6.55,
      "link_ctr_percent": 0.437,
      "instagram_profile_visits": 76
    },
    {
      "campaign": "Instagram post: “Teachers shape our future…”",
      "objective_group": "Awareness / engagement / traffic",
      "spend_inr": 339.12,
      "impressions": 8553,
      "link_clicks": 36,
      "meta_leads": 0,
      "cpl_inr": null,
      "cpc_link_inr": 9.42,
      "link_ctr_percent": 0.421,
      "instagram_profile_visits": 45
    },
    {
      "campaign": "XSR 155 — small lead test",
      "objective_group": "Lead generation",
      "spend_inr": 274.59,
      "impressions": 9489,
      "link_clicks": 40,
      "meta_leads": 1,
      "cpl_inr": 274.59,
      "cpc_link_inr": 6.86,
      "link_ctr_percent": 0.422,
      "instagram_profile_visits": 39
    },
    {
      "campaign": "XSR 155 — call-to-action ad",
      "objective_group": "Awareness / engagement / traffic",
      "spend_inr": 254.17,
      "impressions": 8135,
      "link_clicks": 22,
      "meta_leads": 0,
      "cpl_inr": null,
      "cpc_link_inr": 11.55,
      "link_ctr_percent": 0.27,
      "instagram_profile_visits": 8
    },
    {
      "campaign": "XSR 155 — engagement campaign",
      "objective_group": "Awareness / engagement / traffic",
      "spend_inr": 161.07,
      "impressions": 6398,
      "link_clicks": 28,
      "meta_leads": 0,
      "cpl_inr": null,
      "cpc_link_inr": 5.75,
      "link_ctr_percent": 0.438,
      "instagram_profile_visits": 9
    },
    {
      "campaign": "Instagram post: “A dream bike. A special…”",
      "objective_group": "Awareness / engagement / traffic",
      "spend_inr": 80.92,
      "impressions": 8521,
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      "meta_leads": 0,
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      "link_ctr_percent": 1.056,
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    }
  ]
}