Better Student Leads for a CLAT, IPMAT and CAT Coaching Institute
Balsu Success Academy in Madurai coaches students for CLAT, IPMAT and CAT. We run its Meta and YouTube ad campaigns to bring in student enquiries — and we built an automated system so every lead is logged, flagged to the academy straight away and counted in regular reports.
By Dhanasekaran Thangavel · Updated
Client
Balsu Success Academy, Madurai
Programmes
CLAT, IPMAT and CAT coaching
Channels
Meta (Facebook and Instagram) and YouTube ads
Our part
Campaigns per programme, lead tracking, alerts and reporting
Three exams, three kinds of student
A student preparing for CLAT, one aiming for IPMAT after Class 12 and a graduate preparing for CAT are at different stages of life. They — and their parents — ask different questions and decide in different ways.
One general "join our coaching" ad cannot speak to all of them. It also tends to pull in lots of casual enquiries from people who are only browsing, which wastes the academy’s time and ad money.
There was a second problem after the ads: leads coming in from several places are easy to miss. If a lead is not seen and followed up quickly, a keen student may join somewhere else.
What we handle for the academy
Two jobs that work together: bring in the right students, then make sure none of them slip through.
Meta lead-generation campaigns
Facebook and Instagram campaigns that collect student enquiries, set up and managed by us on an ongoing basis.
YouTube ad campaigns
Video ads on YouTube that reach students and parents while they are watching and researching.
A campaign for each programme
CLAT, IPMAT and CAT each get their own campaign and message, matched to that student’s stage and goals.
Audience refinement
We keep adjusting who sees the ads, favouring serious students who are closer to enrolling over sheer lead numbers.
Automated lead tracking and alerts
A custom system logs every new lead in one central place and flags it to the academy right away.
Regular performance reporting
The same system feeds regular reports, so the academy always knows how the campaigns are doing without waiting on manual updates.
From ad to follow-up, without gaps
How a student goes from seeing an ad to hearing back from the academy.
- 01
Build campaigns by programme
Each exam gets its own campaign, with ads written for that student and the stage they are at.
- 02
Run ads on Meta and YouTube
Ads run on Facebook, Instagram and YouTube, where students and parents spend time and look for information.
- 03
Log every lead automatically
Each new enquiry is recorded in one central place the moment it arrives. Nobody has to copy leads across by hand.
- 04
Flag it to the academy instantly
The academy is alerted as soon as a lead comes in, so its team can call while the student is still interested.
- 05
Report and refine
Regular reports show how each programme is doing. We use what we learn to keep refining the audiences towards better-quality students.
What changed for the academy
We describe the outcome in plain terms. We do not publish the academy’s lead numbers or costs.
Faster lead handling
Leads are flagged the moment they arrive, closing the gap between an enquiry and the first call back.
Better lead quality
Audiences refined over time bring in a higher share of serious, closer-to-enrolment students instead of casual browsers.
Clear, ongoing visibility
Regular reporting gives the academy a clear view of performance across programmes, without chasing anyone for updates.
Kept private
What this case study leaves out
Campaign details are the academy’s business and part of what keeps its advertising working. We keep them private.
- Ad budgets and costs per lead
- Targeting settings and audience details
- Ad account details and campaign structure
- How the lead-tracking system is built
About results
Outcome-focused, without the numbers
We have chosen not to publish lead counts, costs or enrolment figures for Balsu Success Academy. The changes above — faster handling, better-quality leads and clear reporting — describe the result of the work in plain terms.
What coaching institutes can take from this
Split campaigns by course
Students for different exams think differently. One ad for everyone usually attracts no one in particular.
Quality beats quantity
A smaller number of serious enquiries is worth more to your counsellors than a long list of casual ones.
The ad is only half the job
Leads need to be logged, seen and followed up quickly. Automating that step protects everything you spend on ads.
Frequently Asked Questions
We run Meta (Facebook and Instagram) and YouTube ad campaigns that generate student leads for the academy’s CLAT, IPMAT and CAT coaching. We also built a custom automated lead-tracking system that logs every lead centrally, flags it to the academy instantly and feeds regular performance reports.
Start with a separate campaign for each course, because students preparing for different exams have different needs. Run ads where students and parents spend time, such as Instagram and YouTube. Then keep refining who sees the ads, so more of the leads are serious students rather than casual browsers.
A lead that is not seen and followed up quickly is often lost to another institute. Logging every lead in one place and alerting the team straight away closes that gap, and makes reporting accurate.
No. Our work for Balsu Success Academy is advertising and lead management: Meta and YouTube ads, and the automated lead-tracking and reporting system.
Budgets, lead counts and costs belong to the client, and targeting details are part of what keeps the campaigns working. We describe the outcome in plain terms instead.
Yes. We are based in Madurai and run Meta and YouTube lead-generation campaigns for education businesses, along with lead tracking and reporting.
Written & verified by
Dhanasekaran ThangavelFounder & Director, Rank You Higher
Building and marketing websites for businesses in Madurai since 2016. Credentials
How we checked what is on this page
- The scope of work and the outcomes described on this page were confirmed by our account team in November 2026.
- Budgets, targeting settings, ad account details, lead counts and the build of the tracking system are deliberately left out.
- No figures are shown. The outcome is described in plain terms rather than numbers.
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