Performance Marketing in Madurai: 432 Meta Leads for Alagendran Autos
See how Rank You Higher used Facebook and Instagram advertising to generate measurable enquiries for Alagendran Autos – Yamaha Showroom, Kochadai, Madurai.
Evidence-backed case study · billing proof and data published below
Client photograph · Alagendran Autos, Madurai- Client
- Alagendran Autos
- Industry
- Automotive / Yamaha two-wheeler dealership
- Location
- Kochadai, Madurai
- Channel
- Meta Ads – Facebook + Instagram
- Campaign period
- 1 Aug 2026 – 23 Sep 2026
- Billing evidence
- 1 Aug 2026 – 24 Sep 2026
432
Meta leads
₹75.59
Blended CPL across lead campaigns
2.23M+
Meta ad impressions
31,230
Link clicks
26,412
Instagram profile visits
₹52,838.65
Tracked Meta Ads spend
Source: Meta Ads campaign export and Meta billing documents supplied for Alagendran Autos. Campaign reporting period: 1 Aug–23 Sep 2026.
Meta Ads Results for a Yamaha Showroom in Madurai
Rank You Higher managed Meta advertising for Alagendran Autos – Yamaha Showroom, Kochadai, Madurai. The supplied campaign export covering 1 August to 23 September 2026 records 432 Meta leads, ₹52,838.65 in tracked spend, 2.23 million impressions and 31,230 link clicks. Across the 12 campaigns that generated leads, tracked spend was ₹32,656.11, producing a blended cost per lead of ₹75.59.
Alagendran Autos runs a Yamaha showroom in Kochadai, Madurai. The Meta Ads account supported model promotions, dealership awareness, local events and enquiry generation — 25 campaigns in all.
Because those campaigns had different jobs, dividing every rupee by every lead would give a misleading answer. We separate them: lead-generation campaigns are judged on cost per lead, and awareness, engagement and traffic campaigns on clicks and profile visits. That split is the core of performance marketing.
The Performance Marketing Challenge
A two-wheeler showroom does not sell on likes. It needs people near Madurai to enquire about a specific model, at a specific price, while an offer is running — and it needs the wider city to keep seeing the showroom between those offers.
That meant running lead campaigns and awareness campaigns side by side, without letting one budget quietly swallow the other.
Reach people around Madurai
Enquiries from distant cities are cheap and useless to a showroom in Kochadai.
Promote specific Yamaha models
XSR 155, RayZR, Fascino and FZS each ran as their own campaigns.
Carry several offers at once
Festival offers, a bike mela, new colours and an offer camp overlapped in two months.
Leads and awareness together
Collect enquiries now while keeping the showroom visible for later.
Avoid relying on one campaign
Spread lead volume across models and offers so one tired ad cannot stall enquiries.
Keep cost per lead under control
Judge every lead campaign on its own CPL and move budget accordingly.
The Rank You Higher Meta Ads Strategy
Five decisions shaped the account. Each is visible in how the 25 campaigns were set up.
Local Madurai focus
The campaigns promoted a showroom customers have to visit, and local occasions — a Yamaha bike mela in Arapalayam, Vinayagar Chaturthi offers, an offer camp. A cheap lead from outside the service area is not a saving.
Model-specific advertising
Separate campaigns for the Yamaha XSR 155, RayZR, Fascino and FZS let each model be judged on its own cost per lead. The XSR 155 alone ran as several lead campaigns.
Multiple funnel objectives
12 campaigns collected leads through Meta lead forms. 13 others served awareness, engagement, traffic and Instagram profile visits — mostly boosted Instagram posts about offers and festivals.
Facebook and Instagram placements
Ads were delivered across Facebook and Instagram. The original export breaks every campaign down by platform and placement, which is how spend, clicks and leads were totalled.
Campaign variants, compared on CPL
Running more than one campaign per model and offer made the comparison possible: the XSR 155 lead campaigns alone ranged from ₹32.47 to ₹274.59 per lead.
Alagendran Autos workshop · client photographVerified Meta Ads Results
Totals across all 25 campaigns, 1 August – 23 September 2026. Spend, impressions, clicks and leads are summed from the placement-level export. Reach is deliberately not shown, because it cannot be added across placements without counting people twice.
Source: Meta Ads campaign export supplied for the reporting period.
| Metric | Verified result |
|---|---|
| Tracked spend | ₹52,838.65 |
| Impressions | 2,238,150 |
| Link clicks | 31,230 |
| Instagram profile visits | 26,412 |
| Meta leads | 432 |
| Tracked link CPC | ≈ ₹1.69 |
| Link CTR | ≈ 1.40% |
| Tracked CPM | ≈ ₹23.61 |
432 Meta Leads from 12 Lead-Producing Campaigns
The blended CPL is calculated only from campaigns that actually produced Meta leads. Mixing awareness spend into it would make lead generation look more expensive than it was.
₹32,656.11
Tracked lead-campaign spend
432
Meta leads
₹75.59
Blended CPL
Leads by campaign
All 12 lead-producing campaigns · bar length = leads · CPL shown on the right
- XSR 155 — September lead campaign76₹67.22
- XSR 155 — lead campaign (variant B)61₹32.47
- XSR 155 — mid-September lead campaign59₹96.34
- Fascino — lead campaign54₹66.07
- RayZR — mid-September lead campaign48₹46.44
- General lead campaign44₹32.18
- Fascino & RayZR — September mela28₹92.90
- RayZR — Vinayagar Chaturthi offer20₹53.24
- Yamaha bike mela — Arapalayam15₹173.22
- FZS-Fi — Vinayagar Chaturthi offer15₹69.59
- FZS — mileage lead campaign11₹462.46
- XSR 155 — small lead test1₹274.59
Best Campaign CPL vs Blended CPL
The lowest individual campaign CPL was ₹32.18. Several others came in well below the account figure.
We still use ₹75.59 as the headline, because it is the blended result across every lead-producing campaign — including the ones that did not work as well. Quoting the best campaign as the account CPL would flatter the result.
Lead campaigns at a glance
- Impressions
- 803,710
- Link clicks
- 5,451
- Link CPC
- ₹5.99
- Share of spend
- 61.8%
Best-performing lead campaigns, sorted by cost per lead. Campaign names are public labels; internal names contained staff first names, which were removed.
| Campaign | Spend | Meta leads | CPL | Link clicks | Impressions |
|---|---|---|---|---|---|
| General lead campaign | ₹1,416.12 | 44 | ₹32.18 | 488 | 42,763 |
| XSR 155 — lead campaign (variant B) | ₹1,980.37 | 61 | ₹32.47 | 610 | 61,677 |
| RayZR — mid-September lead campaign | ₹2,229.30 | 48 | ₹46.44 | 431 | 50,231 |
| RayZR — Vinayagar Chaturthi offer | ₹1,064.77 | 20 | ₹53.24 | 203 | 23,775 |
| Fascino — lead campaign | ₹3,567.57 | 54 | ₹66.07 | 495 | 79,476 |
| XSR 155 — September lead campaign | ₹5,108.79 | 76 | ₹67.22 | 1,092 | 144,833 |
| FZS-Fi — Vinayagar Chaturthi offer | ₹1,043.78 | 15 | ₹69.59 | 231 | 32,377 |
| Fascino & RayZR — September mela | ₹2,601.20 | 28 | ₹92.90 | 363 | 47,192 |
Performance Beyond Lead Forms
Direct leads were not the account’s only job. The other 13 campaigns — mostly promoted Instagram posts about offers, new colours and festivals — were set up for reach, engagement, traffic and Instagram profile visits. They are not failed lead campaigns, and they are not judged as if they were.
They supported Yamaha model discovery, dealership visibility, offer discovery and Instagram activity at ₹0.78 per link click. We do not claim these clicks produced sales; the evidence does not include sales.
Where the tracked spend went
₹20,182.54
Tracked spend
1,434,440
Impressions
25,779
Link clicks
24,953
Instagram profile visits
≈ ₹0.78
Cost per link click
1.80%
Link click-through rate
Independent Meta Billing Proof
Alongside the campaign results we publish a sanitised copy of Meta’s own billing summary for Alagendran Autos. Account, payment and transaction identifiers are removed; the business, dates, payments and tax are not.
₹62,784.47
Meta billing total
Paid, including GST · 1 Aug–24 Sep
₹9,577.29
GST
18%
₹53,207.18
Pre-tax billing
Billing total minus GST
₹52,838.65
Ads Manager tracked spend
Campaign export · 1 Aug–23 Sep
₹368.53
Difference
0.69% of pre-tax billing
The billing report extends through 24 September 2026 while the campaign export ends on 23 September 2026. The figures therefore represent related but different Meta reporting views — campaign delivery on one side, paid billing on the other.
We have not adjusted either number to make them match. A 0.69% gap between two differently dated reports is expected, and showing it is more useful than hiding it.
Download the Full Case Study
A five-page PDF with every lead campaign, the awareness results, the billing reconciliation and the calculation rules — the same numbers as this page.
Download PDFView the Supporting Evidence
How We Calculated the Results
The rules behind every number on this page.
Placement data
The original Meta campaign export contains platform- and placement-level rows for each campaign.
Additive metrics
Spend, impressions, link clicks and Meta leads were added up across those rows, because each row is a separate slice of delivery.
Reach
Not added across placements. The same person can see an ad in several placements, so summing reach would overstate unique people.
Frequency
Not summed either — it is an average, not a count.
Cost per lead
The ₹75.59 headline uses only the 12 campaigns that recorded Meta leads.
Offline outcomes
The evidence does not include verified showroom sales, bookings or deliveries. None are claimed.
What This Performance Marketing Case Study Shows
Performance marketing should make advertising measurable. After reading a case study you should know:
- what was spent — ₹52,838.65
- what each campaign was trying to do
- how many times the ads were seen — 2,238,150
- how many people clicked — 31,230
- how many leads came in — 432
- what each lead cost — ₹75.59
- how all of it was checked
Rank You Higher does not rely only on marketing claims. This case study shows measurable Meta Ads performance using campaign data, billing evidence and a transparent method — the same approach behind our performance marketing agency in Madurai.
What Should You Look for in the Best Performance Marketing Agency in Madurai?
- 1Can they show real campaign data?
- 2Can they show real spend?
- 3Can they prove lead volume?
- 4Do they explain CPL correctly?
- 5Can they separate awareness from lead generation?
- 6Do they disclose campaign dates?
- 7Can they reconcile Ads Manager with billing?
- 8Do they admit what the data does not prove?
- 9Can they show local Madurai campaign experience?
This case study answers all nine with evidence you can open yourself. We would rather you judge us on that than on a claim to be “the best”. For a second, smaller example, see our Meta Ads case study for a Madurai beauty salon.
Why Local Performance Marketing Matters for Madurai Businesses
Performance marketing in Madurai is a different job from a nationwide online-store campaign. Lead generation in Madurai lives or dies on a few local details.
Geography decides lead value
A showroom or clinic can only serve people who can reach it. A lead from outside that area costs the same and is worth nothing.
Irrelevant areas waste budget
Cheap impressions in the wrong districts pull the cost per useful lead up, even when the dashboard looks good.
Local creative can be more relevant
Tamil and Tamil-English copy, local landmarks and local events often speak to Madurai audiences more directly than generic national ads.
Offer timing matters
Festival offers, melas and month-end schemes have short windows. Campaigns need to start and stop with them.
Service radius shapes targeting
Two branches in one city — Arapalayam and Kochadai, in Alagendran’s case — change where each campaign should point.
City campaigns are not e-commerce
Nobody checks out online. The lead has to be called back, so speed of follow-up matters as much as the ad.
We manage Facebook and Instagram advertising, Google Ads and local SEO from our office in Madurai, as part of a wider digital marketing agency in Madurai. For Alagendran, we also built the group’s websites — including the Yamaha service site — through our website design team. Organic search sits with our SEO services.
Alagendran Autos Case Study FAQs
The Meta Ads campaign export for 1 August to 23 September 2026 records 432 Meta leads for Alagendran Autos – Yamaha Showroom, Kochadai, Madurai. All 432 came from the 12 campaigns that were set up to collect leads.
₹75.59 blended across the 12 lead-producing campaigns: ₹32,656.11 of tracked spend divided by 432 Meta leads. Individual campaigns ranged from ₹32.18 upwards, but the blended figure is the honest headline.
The Ads Manager campaign export records ₹52,838.65 of tracked spend across 25 campaigns between 1 August and 23 September 2026. Of that, ₹32,656.11 went to lead campaigns and ₹20,182.54 to awareness, engagement and traffic campaigns.
Because it includes ₹9,577.29 of GST and runs one day longer, to 24 September 2026. Before tax the paid billing is ₹53,207.18, which is ₹368.53 (0.69%) more than the tracked campaign spend. The two are different Meta reports, so the gap is disclosed rather than hidden.
Facebook and Instagram, both run through Meta Ads. The lead campaigns collected enquiries through Meta lead forms, and many of the awareness campaigns promoted Instagram posts, which is why the account also recorded 26,412 Instagram profile visits.
The campaigns promoted a Yamaha showroom in Kochadai, Madurai, and local events such as a bike mela in Arapalayam and Vinayagar Chaturthi offers. The supplied export does not include the audience targeting settings, so we do not publish a radius or a list of targeted areas.
No. It proves advertising and lead-generation performance from the supplied Meta evidence — spend, impressions, clicks, profile visits and Meta leads. It does not include showroom sales, bookings, deliveries or revenue, so none of those are claimed.
Yes. Rank You Higher is a digital marketing agency based in Anna Nagar, Madurai, that runs Meta Ads, Google Ads and lead-generation campaigns for local businesses. Multi-channel performance marketing management starts at ₹30,000 a month, with ad spend paid to the platform separately.
Written & verified by
Dhanasekaran ThangavelFounder & Director, Rank You Higher
Building and marketing websites for businesses in Madurai since 2016. Credentials
How we checked what is on this page
- Campaign figures come from the Meta Ads Manager campaign export for 1 August – 23 September 2026. Billing figures come from Meta’s billing summary for 1 August – 24 September 2026, published here in sanitised form.
- Lead-generation cost per lead uses only the 12 campaigns that recorded Meta leads. Reach and frequency are not summed across placements.
- Campaign names are public labels: internal names contained showroom staff first names, which were removed. No figure was changed.
- Photographs are the client’s own, from the Alagendran Autos Yamaha website that Rank You Higher built. No sales, bookings, deliveries, revenue or ROAS are claimed.
Learn more about Rank You Higher.
Need Measurable Performance Marketing in Madurai?
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