The Alagendran Group has traded in Madurai since the 1960s — car and bike spares, Yamaha sales and service, and a spinning mill. We built the group's hub website, a searchable Toyota spare parts catalogue and a Yamaha service site, each with one job, all linked together.
By Dhanasekaran Thangavel · Updated
Client
Alagendran Group of Companies, North Veli Street, Madurai
What we delivered
Group hub, e-catalogue for Toyota spares, Yamaha service site, migration & hosting
Scale
195 catalogue URLs · 21 hub URLs · 2 service branches
Hub live on new server
11 September 2026
A customer looking for a Toyota clutch plate, a Yamaha service slot or the group's head office phone number should not have to guess which of seven businesses to call — or find an old page that no longer matches how the group is organised.
Each audience wants something different. Parts buyers want to check a part exists and ask the price. Bike owners want the nearest branch and a booking. Suppliers and job seekers want to know who the group is.
So instead of one overloaded site, we planned an ecosystem: a hub that introduces the group and routes people to the right desk, plus focused sites for the two busiest customer journeys.
Screenshots of the live websites, taken 14 September 2026.
Hub · alagendran.com
The hub leads with the family's history and the seven businesses, then gives each division its own page — automobiles, Toyota spares, Yamaha showroom and service, two-wheeler parts and the spinning mill.
Catalogue · alagendrantoyota.com
Buyers start from their vehicle — Innova, Crysta, Fortuner, Etios and more. Each model page filters every matching part by category, with photos and part numbers.
Catalogue · category
Spare part prices change and fitment needs a human check, so every product has a "WhatsApp for Price" button that sends the exact part name and number to the counter.
Service · alagendranyamahaservice.com
The service site gives Arapalayam and Kochadai their own pages, phone numbers and directions, with separate pages for free service, paid service, quick jobs, accident work and FI diagnostics.
Each site is simple on its own. The value is in how they connect.
Every Toyota part has its own indexable page, organised into 15 categories and 8 vehicle models.
Site search with SearchAction schema and AutoPartsStore data on the catalogue, so Google can show a search box and store details.
Staff add parts, photos and blog posts from an admin panel. Uploaded images are converted to WebP with SEO-friendly file names automatically.
Arapalayam and Kochadai Yamaha service branches each have their own page, phone number and map directions.
Terms, privacy, payments, shipping, returns, refunds, cancellation and warranty policies on the hub — required for payment gateways and marketplace listings.
The hub moved to a new server and domain setup with no downtime and no lost email — documented in its own case study.
The structure was the most important decision in the whole project.
The risk
One site covering spares, sales, service and a spinning mill would rank for nothing specific and confuse every visitor.
What we did
The hub handles "who is Alagendran" and routing. The parts catalogue and the service site each handle one high-intent job and can rank for it.
The risk
Spare parts need fitment checks and prices move often; a cart would show wrong prices or sell the wrong part.
What we did
Every product sends a pre-filled WhatsApp enquiry with the part name and number, so the counter confirms fitment and price in one reply.
The risk
A "30,000+ parts" figure had been copied onto two divisions, but only one of them actually carried that range.
What we did
During the pre-launch review we kept the figure on Alagendran Automobiles only and led the other division on what it genuinely sells.
A hub is a switchboard
Its job is to send each visitor to the right business quickly — not to hold every detail itself.
Catalogues rank on depth
One page per part and per vehicle model gives Google hundreds of precise answers to match.
Moves need a plan
Changing server, DNS and email together is safe only with lowered TTLs and a tested parallel setup.
Three connected sites: alagendran.com, the group hub for its seven businesses; alagendrantoyota.com, a Toyota spare parts catalogue with 161 product pages; and alagendranyamahaservice.com, the Yamaha service site for the Arapalayam and Kochadai branches.
Use one hub for the group's story and contacts, and separate sites only where a business has its own high-intent customer journey — like buying parts or booking a service. That keeps each site focused enough to rank.
Because parts need a fitment check and prices change. A WhatsApp enquiry with the exact part name and number lets the counter confirm the right part and current price quickly.
As of September 2026 its sitemap lists 195 URLs: 161 product pages, 15 category pages, 8 vehicle-model pages, 8 blog posts, and the home, about and contact pages.
Yes. The hub moved to a new server and a new DNS provider while its Zoho mailbox kept working, with zero downtime and no missed emails. The full story is in our Alagendran migration case study.
Yes. We build dealership, spare parts catalogue and service-booking websites, along with local SEO and Google Business Profile management for automobile businesses.
Written & verified by
Dhanasekaran ThangavelFounder & Director, Rank You Higher
Building and marketing websites for businesses in Madurai since 2016. Credentials
How we checked what is on this page
We will map who your customers are, what each one needs, and whether you need one site or three.
